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The premise of instatement marketing is simple: Advertisers will pay to place inserts into monthly billing statement envelopes and the appeal to them is multi-faceted:
100% Open Rate - because customers are required to open and pay their bills, advertisers are guaranteed that every customer sees their message
Efficient Reply Mechanism - customers can call your toll-free number, be driven to your website or simply fill out a form and return it with their statement
Cost Effectiveness - acquire customers far more cost efficiently than direct mail or other advertising
Turn-Key - Spectra manages every aspect of the program on your behalf, you simply approve creative and issuer selection
Response Rate - Our media is measurable and offers you the ability to use numerous response mechanisms