 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|||
|
|
|
|
|
|
|
|
|
|
|
|||
The premise of instatement marketing is simple: Advertisers will pay to place inserts into monthly billing statement envelopes and the appeal to them is multi-faceted:
100% Open Rate - because customers are required to open and pay their bills, advertisers are guaranteed that every customer sees their message
Efficient Reply Mechanism - customers can call your 800# or simply fill out a form and return it with their statement
Cost Effectiveness - acquire customers far more cost efficiently than direct mail or other advertising
Turn-Key - Spectra manages every aspect of the program on your behalf, you simply approve creative and issuer selection
Response Rate - Advertisers can expect a normal response rate to be .1% - .5%; with a median rate of .2%