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Instatement media is the remnant space in a billing envelope. Virtually all of these envelopes are sent in first-class mail. A very specialized expertise is necessary for conducting a successful instatement promotion:
Knowledge of the products and offers that are successful in the instatement environment
Partners sufficient to suit any demographic and in depth understanding of statement issuers
Envelope weight management
Detailed knowledge of the mail specifications and production timelines of statement processors
Relationships with print vendors who specialize in statement inserts and envelops
Accounting and reporting expertise